How Touch Screen Kiosks Are Changing How Businesses Operate
The advancement of digital technology is changing how businesses operate and interact with their customers.
Many of the functions once performed by employees can now be handed over to interactive kiosks. How can these units help businesses increase sales and offer the customer a great experience?
These units feature touch screen technology and are a two way method of interacting with customers. They can be used as a digital form of advertising or signage, a self-service checkout, as an educational tool or map. Thanks to the increased use of smartphones and tablets, consumers are becoming more used to this touch screen technology and it’s now an integral part of our lives.
A staffing alternative
There are many ways in which touch screen kiosks can perform the same tasks as an employee. They can be used by customers to search for products, maybe even linking with the store’s website and checking if something is in stock at another outlet. Interactive kiosks are becoming increasingly popular as self-service checkouts, especially in supermarkets and cinemas. They are often a quicker and more convenient option for customers, especially if they only have a few items. It also allows the store to put more tills in a smaller space, reducing queuing times and providing the customer with a more pleasant experience. All of this helps employees to be free to deal with more complex issues and improve customer interaction.
A 24/7 culture
Today people’s working lives are not restricted to the traditional 9 to 5 routine. With many working varied shifts, including weekends, they have less time to visit businesses during normal opening hours. However, touch screen units can be placed outside a store, so that customers will always have access. They can then interact with them whatever time of day it is, whether it’s to pick up travel tickets or find out some information. This also means that a business doesn’t have to employee people late at night, reducing costs and increasing security.
The world at your fingertips
Many tourist attractions, from museums to theme parks, are using interactive kiosks to improve their customer service. Within museums they can be used as an educational resource. For example, they could provide further information on an exhibit, even linking to external websites, or can be used to play an interactive game or quiz to enhance a visitor’s learning experience. Theme parks are often spread over a wide area, so by using a touch screen unit a customer can easily find their way around in a much more effective way than a traditional map.
Social networks are taking over our lives, but they’re a great way for businesses to interact with their customers. Touch screen units can even link to the store’s Facebook and Twitter pages, allowing customers to create instant feedback or ask questions. This is an excellent way of creating a brand following, as customers will like the page or tweet about it and their friends will be able to read it.
There’s no doubt that interactive kiosks are here to stay. Rather than reducing the amount of interaction a business has with their customers, it’s actually a way of enhancing it and taking it into the 21st century.